Actualités

Condom rebrand vital to curb new HIV infections among Malawi’s youth

International HIV/AIDS Alliance - "Condoms have become increasingly unpopular among young people in Malawi, contributing to high HIV transmission rates. According to the Malawi National AIDS Commission, 310,000 of the one million people living with HIV in Malawi are aged under 24."

"Recently the United Nations Populations Fund (UNFPA) and the Malawi government have joined hands to launch the CONDOMIZE! campaign in an effort to persuade young people to protect themselves by using condoms.

But why is there a strong resistance to condoms from the youth population? According to a study conducted by PSI/Malawi, it could all be down to their image. The study showed that young people in Malawi perceive free unbranded condoms to be poorly made, less safe and more likely to break than other brands." (The Key Correspondents - December 2014)